Integrating big data and marketing concepts into tourism,hospitality operations and strategy development |
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| Authors: | Liu Chih-Hsing Horng Jeou-Shyan Chou Sheng-Fang Yu Tai-Yi Huang Yung-Chuan Lin Jun-You |
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| Affiliation: | 1.Department of Management and Information, National Open University, 172, Chung-Cheng Road, Lu-Chow District, 247, New Taipei City, ROC, Taiwan
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| Abstract: | Quality & Quantity - Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with... |
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