共享经济中的嵌入理性:众包社区嵌入性对创意领地行为影响机制研究

如何实现知识、创意等资源共享是目前社会价值创新网络体系构建的瓶颈问题。尽管众包社区作为创意资源共享解决方案的有效性得到了学界广泛认可，但关于作为网络节点嵌入众包社区之中的创客个体如何参与共享经济的探讨较少。围绕创客如何参与众创的过程“黑箱”，从众包社区嵌入性视角出发，基于S（刺激）-O（有机体）-R（反应）研究范式，探索众包创客创意领地性分配行为产生机制，以诠释共享经济中的“嵌入理性”。结果显示：①众包社区嵌入性（结构嵌入、关系嵌入、认知嵌入）对心理所有权有负向作用；②心理所有权对创意领地行为有正向作用；③心理所有权在众包社区结构嵌入、认知嵌入对创意领地行为的影响中起完全中介作用，在关系嵌入对创意领地行为的影响中起部分中介作用。

Embedded Rationality in Shared Economy: a Study on the Impact of Crowdsourcing Community Embeddedness on Creative Territory Behavior

How to realize the sharing of knowledge, creativity and other special social resources is the bottleneck of the social value innovation network system. Although the effectiveness of crowdsourcing community as a solution of creative resources sharing has been widely recognized by the academic community, there is still little discussion on how the individual creators as network nodes of crowdsourcing communities participate in the sharing economy. Focusing on the "black box" of how the individual creator participates in the process of crowdsourcing, this study attempts for the first time to explore the mechanism of creative territorial distribution behavior of the individual creator based on the research paradigm of S (stimulus) -O (organism) -R (response),and from the perspective of crowdsourcing community embeddedness, in order to interpret the "embedded rationality" in the shared economy. The results show that:①the three dimensions of crowdsourcing community embeddedness (structural embeddedness, relationship embeddedness and cognitive embeddedness) have a negative effect on psychological ownership; ②psychological ownership has a positive effect on creative territorial behavior; ③psychological ownership has a completely mediating role in the impact of crowdsourcing community structural embeddedness and cognitive embeddedness on creative territorial behavior,and plays a partial intermediary role in the influence of relational embeddednesson creative territorial behavior.