战略柔性、绿色创新与企业绩效 ——动态环境规制下的交互和调节效应模型

高质量发展成为当今时代的主题，归根到底是要实现企业绿色转型、提升企业绩效。鉴于企业发展受内外部因素的联动影响，尝试构建动态环境规制嵌入下战略柔性、绿色创新与企业绩效关系的理论模型，采集173份有效调查问卷，通过层次回归对影响企业转型和绩效的因素进行实证分析。结果表明，在当前情境下，战略柔性、绿色创新对企业绩效有显著提升效应，但是伴随战略柔性强度增大，其贡献度减小；两者交互效应能显著正向提升企业绩效，且绿色创新在不同水平的战略柔性与企业绩效关系中发挥不同中介作用，说明变革管理理念和强化绿色创新是遏制战略柔性过高导致企业绩效贡献度下降的重要措施，绿色创新对战略柔性的效应发挥起到纽带作用；动态环境规制在战略柔性、绿色创新对企业绩效的显著正向影响中存在负向调节效应，表明动态环境下政府规制政策更多地对企业决策和创新行为带来抑制效果。综合研究结果，提出企业应加强内生路径建设、注重环境规制政策引导、实现政企双赢与协同发展。

Strategic Flexibility,Green Innovation and Enterprise Performance

The high-quality development is the subject of the current era, after all, it has to be achieved through realizing the green transformation of the enterprise and improving the performance of the enterprise. In view of the internal and external influence factors on the development of enterprises. The paper tries to build the theoretical model of the strategic flexibility, green innovation and enterprise performance under the embedded dynamic environment regulation firstly, collects 173 effective questionnaires,and empirically analyzes the affecting factors about transformation and performance of enterprises through hierarchical regression.The results show that, under the current situation, strategic flexibility and green innovation have a significant effect on the improvement of corporate performance; but with the increase strength of the strategic flexible, the contribution degree of it is decreasing;the interacting effect of the two strategies can obviously forward the performance of the enterprise, and green innovation plays different intermediary role in the relationship between strategic flexibility and enterprise performance, reforming management and the strengthening of green innovation are the important countermeasures to restrain the decline of the high-level strategic flexibility on the performance of the enterprise,and the green innovation plays a key role in the strategic flexibility effects;The dynamic environment regulation has negative moderating effect in the significant influences of the strategic flexibility and green innovation on the performance of the enterprise, it indicates that under the dynamic environment, the government regulation policies will have inhibiting effects on the decision-making and innovation of the enterprise. On the basis of this, the paper puts forward several suggestions, it concludes enterprises should strengthen the construction of endogenous path, and focuses on the policy of environmental regulation to realize the win-win and cooperative development of the government and enterprise.