旅游目的地门户网站中女性形象的探析

旅游目的地门户网站作为旅游地的“窗口”．一直有意无意大员采用女性形象。女性形象的广泛消费现象是视觉文化与商业的共谋,其中目的地女性化策略得到了旅游地的刻意推崇。但从女性主义视角可以发现其深层的社会原因。女性一直处于“他者”和被凝视的地位．其话语权不能得到重视。

Study on Women's Images in Portal Sites of the Tourism Destinations

The portal sites of the tourism destinations,which are the publicity window of the tourism destinations,have adopted the women's images consciously or unconsciously,and this essay makes a tentative study on this phenomenon.The massive consumption of the women's images is jointly caused by the visual culture and business,of which the female strategy of the tourism destination has been highly worshiped.However,we can explore the underlying social reason of this phenomenon from the perspective of feminism.Women have been in "other" position and been gazed for a long time,and their discourse rights have not been attached importance to.