| 通信运营企业客户价值评定 |
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| 引用本文： | 程霖,刘曜.通信运营企业客户价值评定[J].价值工程,2006,25(8):49-51. |
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| 作者姓名： | 程霖 刘曜 |
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| 作者单位： | 重庆邮电学院,重庆,400065 |
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| 摘 要： | 中国通信企业正在积极寻求CRM,而CRM的核心问题是客户价值的评定。本文通过对客户价值指标加权评定和客户终身价值比较来确定通信企业的价值客户,为企业认识客户提供更为有效的途径。
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| 关 键 词： | 客户价值 客户终身价值 |
| 文章编号： | 1006-4311（2006）08-0049-03 |
Communication Enterprise's Customer Value to Evaluate |
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| Cheng Lin,Liu Yao.Communication Enterprise''''s Customer Value to Evaluate[J].Value Engineering,2006,25(8):49-51. |
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| Authors: | Cheng Lin Liu Yao |
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| Institution: | Chongqing Institute of Posts and Telecommunications, Chongqing 400065, China |
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| Abstract: | Chinese communication enterprise is seeking CRM actively, and the key question of CRM is the evaluation of customer value. This text, through evaluating and confirming the value customer of communication enterprises to customer value index weighting and compared with customer lifetime value, offer more effective way for knowing the customer in enterprises. |
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| Keywords: | customer value customer lifetime value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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