基于价值链层面的利润转移研究

随着经济社会的发展，利润沿着价值链发生了转移。其主要表现为五个方面：利润从产品的制造环节转向销售环节，利润从产品的销售环节转向消费环节，利润从价值链的中间环节分别转向上、下游环节，利润从产品的内在环节转向外围环节，利润从产品的实体环节转向虚拟环节。本文通过对利润转移现象的一般分析，指出在新形势下，企业必须实现从价值创造理论到价值实现理论，从生产创造价值理论到消费创造价值理论，从同质化创造利润理论到异质化创造利润理论，从产品价值理论到环境价值理论，从静态价值理论到动态价值理论的转变。

Study on the Transfer of Profits along Value-chains

With the development of economy, profits transfer along value-chains, such as from manufacturing processes to selling processes, from middle processes to end processes, from inner processes to outer processes, from entity processes to spirit processes. After the analysis of cases above, the author puts forward several new theories, such as theory of value realization, theory of consumption value, theory of heterogeneity value, theory of environment value, and theory of dynamic value.