| Abstract: | As the rate of economic globalization becomes faster and faster, small businesses in the United States can no longer afford to ignore the challenge of international commerce. Small businesses are a key factor in the economies of all nations. Small businesses must develop a global culture, challenge the attitude of key decision makers, gain crucial international experience, and overcome the size barrier. This requires successful entry‐wedge strategies if the company hopes to have any chance of success. Many will need external support in finding ways to access foreign customers. This article provides information that can help small businesses with this venture. © 2001 John Wiley & Sons, Inc. |
