| 我国发展国际服务外包的SWOT分析与对策建议 |
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| 引用本文： | 章莉莉,封定一.我国发展国际服务外包的SWOT分析与对策建议[J].安徽工业大学学报(社会科学版),2009,26(3):23-25. |
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| 作者姓名： | 章莉莉 封定一 |
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| 作者单位： | 南京大学,商学院,江苏,南京,210093;安徽工业大学,经济学院,安徽,马鞍山,243002 |
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| 摘 要： | 我国作为国际服务外包重要承接国之一,为了加快服务外包的发展,我国政府应积极制定相关的政策,吸引跨国公司开展服务外包业务,推动服务外包行业的发展;企业方面应着重加强品牌建设、扩大企业规模等,大力提升其服务外包竞争力。
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| 关 键 词： | 国际服务外包 优势 劣势 机会 威胁 |
SWOT Analysis and Countermeasuresto the Development of International Service Outsourcing in China |
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| Authors: | ZHANG Li-li FENG Ding-yi |
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| Institution: | ZHANG Li-li1,FENG Ding-yi2(1.School of Business,Nanjing University,Nanjing 210093,Jiangsu,2.School of Economics,AHUT,Ma\'anshan 243002,Anhui,China) |
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| Abstract: | As one of the important undertaking countries for international service outsourcing,Chinese government must set up the related positive policies that aim to attract transnational corporations to commence service outsourcing business and promote the development of service outsourcing industry.Enterprises must pay more attention to the construction of product brand,the expansion of production scale,and the competitive power of service outsourcing. |
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| Keywords: | international service outsourcing strength weakness opportunity threat |
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