企业慈善行为影响人力资源获取的实证研究

从员工角度出发,提出了企业慈善行为影响人力资源获取的三维度理论模型,将这种影响归纳为声誉、价值与文化、发展这三个因子,并且通过实证研究证明了这个理论模型。进一步,通过方差分析发现：学生对价值与文化因子的敏感程度显著高于在职人士,而在职人士更看重企业慈善行为展现出的声誉形象;学生由于企业慈善行为对它的领导层产生信任和对它的文化氛围产生好感;企业慈善行为能够给基层员工带来比中层员工更高的个人声誉满足;处于最高职务级别和收入水平最高的管理者愿意为企业慈善放弃最大幅度的薪酬。

Empirical Study on How Corporate Philanthropy Influences Human Resource Acquisition

This paper proposes a theoretical mode about how corporate philanthropy influences human resource acquisition and reduces the influence to three factors: reputation, value and culture, and development. Then the three-dimension mode is proved by empirical study. Further variance analysis discovers several conclusions as follows. First, students are more sensitive value and culture factor than working population who care more about reputation factor. Second, students pay attention to corporation culture and t...