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奥运网店正式运营的几点思考
引用本文:汤云.奥运网店正式运营的几点思考[J].中国市场,2008(19):62-63.
作者姓名:汤云
作者单位:武汉商业服务学院商贸学院
摘    要:"北京奥运网店"作为奥运特许商品销售的一个重要渠道,它有效地弥补现有特许零售店的地域局限,同时奥运网店已经成为奥运特许商品品种最全的展示平台。虽然目前奥运网店运营中还存在如担心货物配送中的损耗而引起售后服务保障(退换货等)、不能及时收款;物流配送;付款方式;诚信体系的建立等一些问题,但网上零售作为一种发展趋势,奥运商品的网上零售也将取得更加快速的发展。

关 键 词:奥运特许商品  奥运网店  网上零售

Consideration on the Opening of Beijing 2008 Olympic Store
Tang Yun.Consideration on the Opening of Beijing 2008 Olympic Store[J].China Market,2008(19):62-63.
Authors:Tang Yun
Institution:Tang Yun (Business , Trading Institute,Wuhan Commercial Service College)
Abstract:Beijing 2008 Olympic products are products under Olympic intellectual property rights carrying mark of Olympic Games Organizing Committee and official Mascots. They are produced and sold by qualified enterprises authorized by Olympic Games Organizing Committee. Beijing 2008 Olympic Store, as an important channel of sale and delivery of Beijing 2008 Olympic products, is an effective supplementary to existing licensed retail stores which have regional restrictions and it has become a demonstration platform wi...
Keywords:Beijing 2008 Olympic products  Beijing 2008 Olympic Store  online sale  
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