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基于SSM的湖南省入境旅游客源市场结构分析
引用本文:钟永德,刘生.基于SSM的湖南省入境旅游客源市场结构分析[J].湖南经济管理干部学院学报,2012(1):1-3,12.
作者姓名:钟永德  刘生
作者单位:中南林业科技大学旅游学院,湖南长沙410004
摘    要:以2000-2009年湖南省主要入境客源国(地区)入境旅游人次为样本,运用偏离—份额分析法(shift-share method)对湖南省入境旅游客源市场结构进行了分析得出结论:湖南省入境旅游客源市场结构较为合理,市场竞争力强,未来发展前景广阔,但是客源结构也呈现出过度集中化的趋势。对此,应根据各客源市场的不同情况,采取有针对性的措施,以进一步优化湖南省入境旅游客源市场结构。

关 键 词:偏离-份额分析法(SSM)  入境旅游  客源市场  客源结构  湖南省

An SSM Analysis on the Structure of Inbound Tourism Generating Market in Hunan Province
ZHONG Yong-de,LIU Sheng.An SSM Analysis on the Structure of Inbound Tourism Generating Market in Hunan Province[J].Journal of Hunan Economic Management College,2012(1):1-3,12.
Authors:ZHONG Yong-de  LIU Sheng
Institution:(Central South University of Forestry & Technology,College of Tourism,Changsha410004,Hunan,China)
Abstract:In this paper,the shift-share method is applied to analyze the market structure of the inbound tourist of Hunan province by taking the foreign arrivals from main inbound tourism countries(region) of Hunan province in the year of 20002009 as samples.The research shows the structure of inbound tourism market in Hunan is more reasonable,the market competition is strong and the development prospect in the future is good,but excessive centralized trend is showed in the generating market structure.According to the problems existed in inbound tourism generating of Hunan province,the paper puts forward countermeasures in order to promote the development of inbound tourism better and faster in Hunan province.
Keywords:shift-share method  inbound tourism  generating market  generating structure  Hunan province
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