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Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations |
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| Authors: | Geoff Simmons Mark Palmer Yann Truong |
| Institution: | 1. Queen''s University Management School, Queen''s University Belfast, Riddel Hall, Stranmillis Road, Northern Ireland BT9 5EE, UK;2. Groupe Ecole Supérieure de Commerce de Rennes, 2 rue Robert d''Arbrissel, 35065 Rennes Cedex, France |
| Abstract: | |
| Keywords: | Marketing strategy Digital marketing Business model Disruptive innovation Value |
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