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| 关于目前市场营销问题的伦理原因分析 | |
| 引用本文： | 许壮飞,李红星. 关于目前市场营销问题的伦理原因分析[J]. 安徽工业大学学报(社会科学版), 2006, 23(2): 67-68 |
| 作者姓名： | 许壮飞 李红星 |
| 作者单位： | 安徽工程科技学院,人文系,安徽,芜湖,241000;安徽工程科技学院,人文系,安徽,芜湖,241000 |
| 摘 要： | 我国的市场营销中存在诸多不道德行为。究其原因,主要是转轨时期的道德体系与经济建设不配套,“经济人”与“道德人”的统一没有形成内在的机制,相关的法制建设和政府管制滞后等。 |
| 关 键 词： | 市场营销 伦理 " 经济人" " 道德人" 制度建设 |
| 文章编号： | 1671-9247(2006)02-0067-02 |
| 修稿时间： | 2005-09-06 |
Analysis of Ethics Reasons of Present Marketing Problems |
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| XU Zhuang-fei,LI Hong-xing. Analysis of Ethics Reasons of Present Marketing Problems[J]. , 2006, 23(2): 67-68 | |
| Authors: | XU Zhuang-fei LI Hong-xing |
| Abstract: | There exist some immoral behaviors in marketing.The main reasons are as follows:the unmatched moral system with economical establishment during the transformation period,without inner mechanism between "economical person" and "moral person",and the stagnant law system establishment and government control,etc. |
| Keywords: | marketing,ethics," economical person" ," moral person" ,system establishment, |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |