| 实施品牌战略 提高农产品竞争力 |
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| 引用本文： | 王爱红.实施品牌战略 提高农产品竞争力[J].哈尔滨商业大学学报(社会科学版),2009(2). |
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| 作者姓名： | 王爱红 |
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| 作者单位： | 濮阳职业技术学院,工商管理系,河南,濮阳,457000 |
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| 摘 要： | 解决三农问题,核心是农民增收,而增收的关键是提高中国农产品的市场竞争力.随着农产品买方市场的形成和人们生活水平的提高,购买带有品牌名称的"绿色食品"、"无公害瓜果蔬菜"已备受青睐.在这种趋势下引领名牌农产品正在成为一种消费时尚.实施农业名牌战略、通过农产品创名牌、提高农产品市场竞争力并带动农村相关产业的发展,是实现农民增收、农业增效、农村经济全面发展的重要措施.
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| 关 键 词： | 农产品 品牌战略 竞争力 |
Implement the Strategy of Brand Increase the Competitiveness of Agricultural Products |
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| WANG Ai-hong.Implement the Strategy of Brand Increase the Competitiveness of Agricultural Products[J].Journal of Harbin University of Commerce:Social Science Edition,2009(2). |
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| Authors: | WANG Ai-hong |
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| Institution: | Business and Management Department;Puyang Vocapional and Technical College;Puyang 457000;China |
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| Abstract: | The key of solving the "agriculture,rural areas and farmers" issue lies in the improvement of farmers' income,the core of which is to increase competitiveness of agricultural products in the market.With the formation of a buyer's market and the development of people' living standard,the purchase of the brand name of "green food" and "pollution-free fruits and vegetables," is greatly welcomed by people.In such a trend,the leading brand of agricultural products becomes a consumer fashion.The implementation of... |
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| Keywords: | agricultural product strategy of brand competitiveness |
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