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| 在线拍卖数据价格敏感度量化实证研究 | |
| 引用本文： | 王海青,徐江红,彭赓.在线拍卖数据价格敏感度量化实证研究[J].商业研究,2011(8):190-194. |
| 作者姓名： | 王海青 徐江红 彭赓 |
| 作者单位： | 1. 北京电子科技职业学院科技工程学院,北京,100029 2. 北京电子科技职业学院电信工程学院,北京,100029 3. 中国科学院研究生院管理学院,北京,100190 |
| 摘 要： | 近年来,以C2C为主要形式的中国网络购物发展迅速,价格成为影响网上消费者购物决策行为的主要因素之一,如何对消费者价格敏感度进行量化逐渐成为关注的焦点。以淘宝网一口价数据为样本,实证研究了网购用户价格敏感度的量化问题,进行了商品价格与信用度偏相关分析,旨在为商品定价提供了建议。 |
| 关 键 词： | 价格敏感度量化 一口价 在线拍卖 价格区间 |
Empirical Study on the Quantification of Price Sensitivity Based on On-line Auction Data |
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| WANG Hai-qing,XU Jiang-hong,PENG Geng.Empirical Study on the Quantification of Price Sensitivity Based on On-line Auction Data[J].Commercial Research,2011(8):190-194. | |
| Authors: | WANG Hai-qing XU Jiang-hong PENG Geng |
| Institution: | WANG Hai-qing1,XU Jiang-hong2,PENG Geng3 (1.College of Science and Technology Engineering,Beijing Vocational College of Electronic Science,Beijing 100029;2.College of Telecommunication Engineering,Beijing Vocational College of Electronic Science,Beijing 100029,China;3.Management Department,Graduate University of Chinese Academy of Science,Beijing 100190,China) |
| Abstract: | With the rapid development of customer to customer model(C2C) online shopping,price is becoming one of the major decision-making factors,which influences the online consumer shopping behavior,and quantification of price sensitivity has become the focus.With analysis of data from Taobao fixed price,the paper studies quantification of price sensitivity online consumer,analyses partial correlation of price and credit,and provides advice to commodity pricing accordingly. |
| Keywords: | quantification of price sensitivity fixed price on-line auction price range |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |