基于信息获取量测度的赊销收益估测模型研究

随着市场经济的发展,赊销已成为企业重要的销售方式,如果能在赊销活动中捕捉到更多的市场机会,企业可以在扩大销售的同时降低存货风险。然而,赊销也会给企业带来一定的信用成本和调研成本。因此,企业面对随时可能灭失的商机,如何在既定的时间内选用最佳的调研方法,从而做出相对正确的赊销决策并有效控制赊销风险,对企业意义重大。

Study on the Model of Account Sale Profit Evaluation on the Basis of Different Information Acquisition Degree

With the development of market economy,the account sale has been being the essential selling mode for enterprises.If the credit business can help enterprises to seize on more business opportunities,the sale scale would be escalated and the risk of storage be efficiently taken under control through lowering stocking at the same time.However,the account sale would also incur certain credit cost and investigation cost.Consequently,faced with the opportunities which may be lost at any time,it is of great significance for enterprises to choose the best investigation method in limited time to make relatively correct credit decisions and effectively control credit risk.