企业降价与总收益关系的新认识

随着环境的变化，企业有时候要调低产品价格。本文针对一些企业错误地应用关于降价与总收益关系的传统结论的现象，结合数学和经济学，提出了很多命题，对降价与总收益之间的关系揭示得很清楚，对于传统的需求价格弹性理论关于降价与总收益之间关系的不完全准确认识的一种修正，也是对需求价格弹性理论应用的拓展；且本文分别用图形形象地表示出降价与总收益之间的关系，结合企业在调低价格后给予一定的指导——企业降价后还要进行跟踪调查、还要根据效果采取相应措施、要关注客户需求量的变化、降价不是拍脑袋的事情，这具有一定的现实意义。

New Knowledge of Relation between Enterprises' Price Reduction and Total Revenue

With environmental changes, enterprises sometimes need to make an adjustment of reducing their product prices. Against some mistakes in the enterprise applications on the traditional conclusion of relation between price reduction and total revenue, combining mathematics and economics, this study brings forward many propositions. It reveals that theory of the traditional price elasticity of demand on relation between price reduction and total revenue is not entirely accurate. And this study makes an amendment. It also expands price elasticity of demand. This article using graphical image indicates relation between price reduction and total revenue. These propositions give enterprises certain guidance after price reduction. For example, after price reduction enterprises should track relation between price reduction and total revenue, they should take some other appropriate measures, they should focus on demand changes of customer, they should know that price reduction is not a mind thing. This is practically significant.