U. S. winter migrants' park community attributes: An importance–performance analysis |
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| Institution: | 1. College of Business Administration, The University of Texas-Pan American, 1201 W. University Blvd., Edinburg, TX 78539, USA;2. College of Human Ecology, East Carolina University, RW-246 Rivers Building, Greenville, NC 27858, USA;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong;2. Lincoln Business School, University of Lincoln, United Kingdom;1. School of Tourism Management, Sun Yat-sen University 2 Daxue Rd., Zhuhai, 519082, China;2. School of Tourism, Xinjiang University, Urumqi, China;3. College of Arts, Media and Technology, Chiang Mai University, 239 Huay Kaew Road, Chiang Mai, 50200, Thailand;1. School of Finance and Economy Management, Foshan Polytechnic College, Foshan, PR China;2. University of Johannesburg, South Africa;3. School of Tourism Management, Sun Yat-sen University, Guangzhou, PR China |
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| Abstract: | North American seasonal migrants, who are usually retired, typically live in recreational vehicle/mobile home park communities in the southern U. S. during the winter months. This study examines the importance of specific park characteristics in the park selection process and uses the case of winter migrants in south Texas to demonstrate how parks may use a modified approach of importance–performance analysis and the promoter–detractor methodology to assess how well the parks perform on selected attributes. The analysis of survey responses from 1429 winter Texans categorized attributes based on the attributes' impact range and asymmetrical impact on park recommendation likelihood. Overall, seasonal migrants based their choice of location for their winter home largely on physical appearance (e.g., cleanliness) and affect (i.e., friendliness and caring management). Wireless Internet access and low rates were also of high importance. But park recommendation likelihood varies depending on the migrants' satisfaction with important attributes' performance. |
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| Keywords: | Seasonal migrants Snowbirds Importance–performance analysis RV/mobile home park Promoter–detractor |
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