The role of social capital in encouraging residents' pro-environmental behaviors in community-based ecotourism |
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| Institution: | 1. Business School, Sun Yat-Sen University, 135# Xin Gang Xi Road, Haizhu District, Guangzhou 510275, China;2. School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, OK 74078, USA;3. Guangdong University of Education, 351# Xin Gang Zhong Road, Guangzhou 510303, China;1. Surrey International Institute, Dongbei University of Finance and Economics, 217 Jian Shan Street, Sha He Kou District, Dalian, China;2. International Service Management Research Institute, Dongbei University of Finance and Economics, 217 Jian Shan Street, Sha He Kou District, Dalian, China;3. Department of Tourism, Sport and Hotel Management, Gold Coast Campus, Griffith University, QLD 4222, Australia;4. International Business College, Dongbei University of Finance and Economics, 217 Jian Shan Street, Sha He Kou District, Dalian, China;1. Department of Tourism Management, School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong Special Administrative Region, China;1. Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA 24061, United States;2. Department of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695-8004, United States;3. Warnell School of Forestry and Natural Resources, University of Georgia, Athens, GA 30602-2152, United States;1. Cornell University, Human Dimensions Research Unit, Department of Natural Resources, Ithaca, NY 14853, USA;2. Cornell Lab of Ornithology, 159 Sapsucker Woods Road, Ithaca, NY 14850, USA;1. Department of Management, Faculty of Law and Management, University of Mauritius, Réduit, Mauritius;2. School of Hospitality and Tourism, University of Johannesburg, South Africa;3. Griffith Institute for Tourism, Griffith University, Australia |
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| Abstract: | This study integrated the theoretical perspective of social capital into community-based ecotourism (CBET). Two destinations were selected to test the conceptual model to see whether social capital improves cooperation between community residents and the coordination of CBET development, and whether its role is persuasive and encourages residents' pro-environmental behaviors. The sample consisted of 420 residents living in two typical ecotourism destinations in China. Findings from a two-stage structural equation model analysis show that economic benefits have a direct impact on residents' pro-environmental behaviors; and the cognitive, rather than structural social capital has a partially mediating effects on this relationship. These findings indicate that a high level of social capital, particularly the cognitive variant, is instrumental in encouraging residents' pro-environmental behaviors. |
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| Keywords: | Social capital Economic benefits Local residents Pro-environmental behaviors Community participation Community-based ecotourism |
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