The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences |
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| Institution: | 1. Department of Hospitality and Tourism Management, University of Cape Coast, Ghana;2. Department of Geography and Resources Development, University of Ghana, Ghana;3. Department of Community Development, University for Development Studies, Ghana;1. Department of International Business Management, Da-Yeh University, 168, University Rd., Dacun Township, Changhua County 51591, Taiwan, R.O.C.;2. Department of Travel Management, Taipei College of Maritime Technology, 150, Sec 3, Binhai Rd., Tamsui District, New Taipei City 25172, Taiwan, R.O.C. |
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| Abstract: | Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that conceptualizes the attributes of destinations associated with MTEs. Following a rigorous scale development procedure, this study identified a 10-dimensional construct that affects MTEs. The data support this dimensional structure of the attributes of destinations affecting MTEs and the internal consistency and the validity (i.e., content, construct, convergent, and discriminant) of the scale. The theoretical and managerial implications of the study's results are discussed. |
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| Keywords: | Destination attributes Memorable tourism experiences Scale development Tourism experiences |
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