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Modelling attitudes to nature,tourism and sustainable development in national parks: A survey of visitors in China and the UK
Affiliation:1. University of Edinburgh Business School, Management Science and Business Economics Group, EH8 9JS Edinburgh, United Kingdom;2. Universidad de Las Palmas de Gran Canaria, Departamento de Análisis Económico Aplicado, Facultad de Economía, Empresa y Turismo, 35017 Las Palmas de Gran Canaria, Spain;1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China;2. University of Chinese Academy of Sciences, Beijing 100049, China;1. Department of Land Resources and Tourism Sciences, Nanjing University, Nanjing, 210023, China;2. School of Territorial Resources and Tourism, Center for Tourism Research and Planning, Anhui Normal University, Wuhu, 241000, China;3. Rubenstein School of Environment and Natural Resources, University of Vermont, Burlington, 05405, USA;1. Department of Econometrics and Business Statistics, Monash University, 900 Dandenong Road, Caulfield East, Victoria 3145, Australia;2. Faculty of Life and Social Sciences, Swinburne University of Technology, Australia;3. School of Hospitality and Tourism Management, University of Surrey, Guildford, UK;4. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong;5. Tourism Research in Economic Environs and Society, North-West University, South Africa;1. Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, 100101 Beijing, China;2. Development Research Center of the State Council, 225 Chaoyangmennei Avenue, 100010 Beijing, China;3. WWF Beijing Office, 22 Baiwanzhuang Street, 100037 Beijing, China;4. Luc Hoffmann Institute, WWF International, Avenue du Mont-Blanc 27, 1196 Gland, Switzerland;5. School of Environment, Beijing Normal University, 19 Xinjiekouwai Street, 100875 Beijing, China
Abstract:
This research undertook a visitor survey in two protected areas in different cultural contexts, namely China and the UK, to explore whether the value a person attaches to the environment influences their attitude towards sustainable tourism development in national parks. Structural equation models were developed with data from 597 and 368 questionnaires collected in Jiuzhaigou National Scenic Area, China and the New Forest National Park, UK respectively. The results suggested that anthropocentric or ecocentric values significantly influence people's attitudes to tourism and sustainable development. The same structured causal relationship was found in both samples, between people's attitudes towards the natural environment, conservation and tourism in a national park context.
Keywords:Anthropocentric  Ecocentric  National park  Sustainable development  Environmental attitudes
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