|
|||||
|
|
Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) |
|
| Institution: | 1. University of Glasgow, Adam Smith Business School, The Gilbert Scott Building, Glasgow G12 8QQ, Scotland, UK;2. Department of Management, Birkbeck, University of London, Malet Street, Bloomsbury, London WC1E 7HX, UK |
| Abstract: | |
| Keywords: | South America Argentina Brazil Chile Consumer-based brand equity (CBBE) Destination branding |
| 本文献已被 ScienceDirect 等数据库收录！ | |