Chinese medical tourists – Their perceptions of Taiwan |
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| Institution: | 1. Department of Hospitality Management, National Penghu University of Science and Technology, No.300, Liu-Ho Rd., Makung City, Penghu Hsien 880, Taiwan;2. Department of Diagnostic Radiology Chang Gung Memorial Hospital at Chiayi, Taiwan, No. 6. West Sec. Jiapu Rd., Puzi City, Chiay County 613, Taiwan;1. Department of Radiology, Provincial Hospital Affiliated to Shandong University, 324#, Jingwu Weiqi Road, Jinan, PR China;2. Department of Radiology, Linyi People''s Hospital, Linyi, PR China;3. Department of Obstetrics and Gynecology, Provincial Hospital Affiliated to Shandong University, Jinan, PR China;4. Department of Pathology, Provincial Hospital Affiliated to Shandong University, Jinan, PR China;5. Siemens MRI Center, Shenzhen, PR China;1. Department of Management, College of Business Administration, King Saud University, Riyadh, Saudi Arabia;2. Institute of Business Administration, University of the Punjab, Lahore, Pakistan;3. Department of Economics, University of Wah, Quaid Avenue, Wah Cantt, Pakistan;1. Graduate Institute of Food Safety, College of Agriculture and Natural Resources, National Chung Hsing University, Taichung, Taiwan;2. Department of Public Health, College of Medicine, National Cheng Kung University, Tainan, Taiwan;3. Department of Health Policy and Administration, Faculty of Public Health, Universitas Airlangga, Surabaya, Indonesia;4. School of Nursing, National Yang-Ming University, Taipei, Taiwan;5. Department of Pediatrics, College of Medicine and Hospital, National Cheng Kung University, Tainan, Taiwan;6. Department of Pediatrics, Tainan Sinlau Hospital, Tainan, Taiwan;7. Department of Public Health, College of Public Health, China Medical University, Taichung, Taiwan;8. Department of Healthcare Administration, College of Medical and Health Science, Asia University, Taichung, Taiwan;1. Department of Information Management, TransWorld University, 1221, Zhennan Rd., Douliou City, Yunlin County 64063, Taiwan;2. Department of Information Management, National Yunlin University of Science & Technology, 123, University Rd., Section 3, Douliou City, Yunlin County 64063, Taiwan |
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| Abstract: | This study explores the motivations and perceptions of Chinese medical tourists visiting Taiwan regarding the quality of tourism packages and the medical services consumed. Knowing the factors that motivate medical tourists and their quality demands for tourism operators and medical institutions is important for medical tourism planners to develop and organize services that serve their customers. Particularly, findings can help tourism operators plan customized itineraries and healthcare services, including software and hardware facilities, for Chinese tourists. |
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| Keywords: | Motivations Healthcare tourism Medical travel Chinese tourists Taiwan |
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