Religiosity and Consumer Ethics |
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Authors: | Email author" target="_blank">Scott?J?VitellEmail author Joseph?G?P?Paolillo Jatinder?J?Singh |
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Institution: | (1) Department of Marketing, School of Business Administration, University, University of Mississippi, MS, 38677, U.S.A.;(2) Department of Management, School of Business Administration, University, University of Mississippi, MS, 38677, U.S.A. |
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Abstract: | This article presents the results of an exploratory study that investigated the role that religiosity plays in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices. Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. Results indicated that an intrinsic religiousness was a significant determinant of consumer ethical beliefs, but extrinsic religiousness was not related to those beliefs.Scott J. Vitell is Phil B. Hardin Professor of Marketing at the University of Mississippi. He received his Ph.D. in Marketing from Texas Tech University. His recent publications have appeared in the Journal of the Academy of Marketing Science, the Journal of Retailing, the Journal of Business Ethics and the Journal of Consumer Marketing, among others. E-mail: svitell@bus.olemiss.edu
Joseph G.P. Paolillo is a Professor of Management in the School
of Business at the University of Mississippi. He received his
Ph.D. from the University of Oregon, Eugene in Organization
and Management. His publications have appeared in
the Journal of Management, Journal of Management Studies,
Human Relations, Group and Organization Studies, The
Accounting Review, Journal of Advertising and Journal of
Business Ethics, among several others. E-mail: jpaolillo@bus.
olemiss.edu
Jatinder J. Singh is a Ph.D. student in marketing at the University of Mississippi. He received his masters from Punjab Technical University, India. He has coauthored a paper published for the American Marketing Associations winter Educators Conference, 2004. |
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Keywords: | ethics religiousness |
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