| 旅游经济增长点分析——基于“黄金周”效应的实证 |
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| 引用本文： | 张信东,宋鹏,秦旭艳.旅游经济增长点分析——基于“黄金周”效应的实证[J].旅游学刊,2008,23(10). |
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| 作者姓名： | 张信东 宋鹏 秦旭艳 |
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| 作者单位： | 山西大学管理学院,山西,太原,030006 |
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| 基金项目： | 国家社会科学基金
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| 摘 要： | 在旅游经济研究当中,"黄金周"效应一直是学者们关注和争论的议题.研究者们在肯定"黄金周"对我国旅游经济发展积极作用的同时,也从不同角度对日益凸显的负面影响问题进行了分析.本文试图变换视角,以证券市场旅游酒店板块上市公司为研究对象,采用事件研究法,对"黄金周"前后公司股票收益率变化情况进行分析,从上市公司的价值变化和市场投资者角度审视"黄金周"实施对旅游经济增长点的经济效果.实证结果表明:"黄金周"事件对旅游酒店板块上市公司价值增长有短期正面效应,在一定程度上能够推动旅游经济的增长,但从长期和总体来看,负面效应更加明显,说明已有"黄金周"制度安排不利于旅游市场的可持续发展.本文研究结论同时支持了<全国年节及纪念日放假方法>修订的及时性和现实意义.
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| 关 键 词： | "黄金周" 旅游经济增长 事件研究法 |
An Analysis of Tourism Economic Growth Point——An Empirical Study Based on the Effects of "Golden Week" |
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| ZHANG Xin-dong,SONG Peng,QIN Xu-yan.An Analysis of Tourism Economic Growth Point——An Empirical Study Based on the Effects of "Golden Week"[J].Tourism Tribune,2008,23(10). |
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| Authors: | ZHANG Xin-dong SONG Peng QIN Xu-yan |
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| Institution: | ZHANG Xin-dong,SONG Peng,QIN Xu-yan(School of Management,Shanxi University,Taiyuan 030006,China) |
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| Abstract: | The effect of Golden Week has always been a topic of controversy and concern among scholars in the study of tourism economy.While affirming the positive role in the development of tourism economy,they also analyze the increasingly prominent negative effect from different angles.The paper intends to alternate the angle of view,using tourism hotel listed companies in the stock market as study object,to make an analysis of the changes of companies,stock yield in the days before and after Golden Week by adoptin... |
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| Keywords: | Golden Week tourism economic growth event study approach |
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