Tearing down the façades of radical innovation |
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Institution: | Conservatoire National des Arts et Metiers (CNAM), Dept. of Management, Innovation, Prospective (MIP), Ecole Polytechnique, 292, rue Saint-Martin, 75003 Paris, France |
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Abstract: | Managers construct organizational façades that mislead external stakeholders, organizational members, auditors, researchers, other managers, and even themselves (Nystrom & Starbuck, 1984). Very little empirical research has been conducted on how managers build these façades since Nystrom & Starbuck's first influential article. This paper reports on the creation of an organization innovation façade from the day of initial crafting to its final collapse. The paper proposes a theoretical model of façade-crafting in large organizations, and its unsuspected role in fostering radical innovation, radical change and transformative action. |
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