| 期刊市场之争是品牌之争 |
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| 引用本文： | 李刚.期刊市场之争是品牌之争[J].沈阳工程学院学报(社会科学版),2007,3(3):396-397,428. |
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| 作者姓名： | 李刚 |
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| 作者单位： | 新质量杂志社,沈阳 110006 |
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| 摘 要： | 期刊是一种参与市场竞争的产品,自然也就有一个产品本身的品牌问题。随着中国加入WTO,中国媒介产业的生态环境已经发生或正在发生一些我们预料之中的变化。国外媒介产品将逐渐获得市场准入,我们对此应未雨绸缪,认清差距,增强自身竞争力,在期刊市场做大做强自己的品牌产品。
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| 关 键 词： | 定位 品牌 个性化 营销 创新 |
| 文章编号： | 1672-9617（2007）03-0396-03 |
| 修稿时间： | 2006-12-13 |
Competition of periodical market is the competition of brand |
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| LI Gang.Competition of periodical market is the competition of brand[J].Journal of Shenyang Institute of Engineering:Social Sciences,2007,3(3):396-397,428. |
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| Authors: | LI Gang |
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| Institution: | New Quality Magazine Press, Shenyang 110006, China |
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| Abstract: | Periodical is a product to take part in the market competition,so it has own brand.Along with entering WTO,environment of China's media industry has changed or is changing as we expected.External media products will be allowed into market gradually,we should take precautions,recognize the difference,enhance own ability,make own brand more powerful and stronger in the periodical m arket. |
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| Keywords: | orientation brand individuation marketing innovation |
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