基于内部营销的战略性人力资源管理运行模式研究

内部营销与人力资源管理的关系非常密切。在战略性人力资源管理日益兴起的今天,如何将内部营销管理哲学和管理方法运用于战略性人力资源管理中,如何实现有效的战略性人力资源管理,如何充分挖掘和调动人的潜力,是理论界和实践界面临的现实问题。只有认清内部营销与战略性人力资源管理的契合点及本质区别,才能构建起基于内部营销管理工具的战略性人力资源管理运行模式。

On the Operation Model of Strategic Human Resource Management Based on Internal Marketing

The relationship between internal marketing and human resource management is close with the increasingly obvious rise of strategic human resource management.How to utilize the internal management philosophy and management method into strategic human resource management should be paid attention to especially.Only we analyze the internal marketing and the strategic human resource management's conjunction points and the distinguished essence,can we construct the management model of strategic human resource based on the internal marketing tool.