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跨国零售企业在华“独资化”倾向——基于交易成本理论的阐释
引用本文:王俊.跨国零售企业在华“独资化”倾向——基于交易成本理论的阐释[J].商业研究,2008(1):28-30.
作者姓名:王俊
作者单位:浙江工商大学,现代商贸研究中心,浙江,杭州,310018
基金项目:教育部省属人文社科基地浙江工商大学现代商贸中心,项目编号:061102
摘    要:在我国政府取消了外资进入零售业的股权限制后,部分外资企业已出现"独资化"倾向。对已设立的合资店,开始逐步收购中方股权将其改造成独资企业,而新设立的连锁门店,大多选择独资方式。外商不断提升独资经营比重,对我国零售业产生了一定的负面影响。为此,我国政府应采取相应措施,以切实保护我国中小零售商的利益。

关 键 词:跨国零售企业  独资化  交易成本
文章编号:1001-148X(2008)01-0028-03
修稿时间:2007年2月5日

The Impact of the Increased "Whole Funded" Trans national Retailers From the Perspective of Transaction Cost Theory
WANG Jun.The Impact of the Increased "Whole Funded" Trans national Retailers From the Perspective of Transaction Cost Theory[J].Commercial Research,2008(1):28-30.
Authors:WANG Jun
Abstract:Since the Chinese government annuled the restrictions on foreighn investment in the ownership of retailing industry,some foreign retailers have chosen to increase the portion of the "wholly funded"ownership.They begin to buy back the Chinese shares and restructure the joint ventures into the wholly-funded business;in the meantime they also establish more wholly-funded chain stores.This sutuation caused certain pressure on the native Chinese retailers.Chinese government need take the corresponding measures to protect the domestic small or medium retailers.
Keywords:transnational retailers  "wholly funded" tendency  transaction cost
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