| 房地产定位意义及要素分析 |
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| 引用本文： | 陶云彪.房地产定位意义及要素分析[J].企业活力,2010(5):14-16. |
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| 作者姓名： | 陶云彪 |
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| 作者单位： | 浙江工业大学经贸管理学院,杭州,310023 |
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| 摘 要： | 房地产定位的意义在于明确开发方向和建立差异化竞争优势。房地产定位必须分析和运用三个关键要素:首先关注目标购房者需求特征、以楼盘基地为定位途径、以生活方式为定位核心要素。
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| 关 键 词： | 地产定位 定位要素 生活方式 |
Real Estate Positioning Significance and Elements Analysis |
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| Tao Yun-biao.Real Estate Positioning Significance and Elements Analysis[J].Enterprise Vitality,2010(5):14-16. |
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| Authors: | Tao Yun-biao |
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| Institution: | Tao Yun-biao (College of Business Administration, Zhejiang University of Technology, Hangzhou 310023, China) |
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| Abstract: | Real estate positioning has two meanings： a clear development direction and the establishment of differential competitive advantage. To conduct real estate positioning, three key elements must be analyzed and used： first, to pay attention to target buyers＇ demand characteristics. Real estate base is the positioning way. Lifestyle is a core positioning element. |
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| Keywords: | real estate positioning positioning elements lifestyle |
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