CS战略──我国商业企业市场竞争的法宝

CS即顾客满意,顾客在这里包括两个部分:内部顾客和外部顾客。商业企业实施CS战略,就是要以“CS战略”思想为指导,及时跟踪研究顾客的满意程度,并依此设立和改进目标,调整企业营销服务环节,在顾客中树立良好的企业形象,增强企业竞争力。

CS Strategy-A Magic weapon for the Victory On China's Commercial Market

CS means customers satisfaction. Customers here include both the consumers within and outside enterprises. For commercial enterprises,the implementation of CS strategy means being guided by CS strategies. They should take a follow-up research in the degree of customers' satisfaction and set up their objectives and improve them and adjust the enterprise's marketing links and service links so as to establish a good image among customers,thus to strengthen enterprise's competitiveness.