| 基于企业层面的顾客创新管理的优化策略 |
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| 引用本文： | 罗杰文,张德鹏,张凤华. 基于企业层面的顾客创新管理的优化策略[J]. 价值工程, 2012, 31(15): 2-3 |
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| 作者姓名： | 罗杰文 张德鹏 张凤华 |
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| 作者单位： | 广东工业大学管理学院,广州,510520 |
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| 基金项目： | 国家自然基金项目，教育部人文社会科学研究项目，广东省哲学社会科学“十一五”规划项目 |
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| 摘 要： | 无论是个体消费为主的市场,还是以企业或组织为主的市场,顾客创新已经构成企业创新的一部分,顾客创新的重要性也已经得到企业界与学术界的重视。本文从企业视角出发,通过梳理和归纳顾客创新对企业绩效的影响,进而剖析了现有顾客创新管理存在的问题。在此基础上,提出顾客创新管理的优化策略。
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| 关 键 词： | 顾客创新 企业利益 领先用户 策略 |
Optimization Tactics of Customers Innovation Management Based on Enterprise Level |
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| Luo Jiewen , Zhang Depeng , Zhang Fenghua. Optimization Tactics of Customers Innovation Management Based on Enterprise Level[J]. Value Engineering, 2012, 31(15): 2-3 |
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| Authors: | Luo Jiewen Zhang Depeng Zhang Fenghua |
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| Affiliation: | Luo Jiewen;Zhang Depeng;Zhang Fenghua(School of Management,Guangdong University of Technology,Guangzhou 510520,China) |
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| Abstract: | Customer innovation has become a part of the enterprise innovation no matter in the individual consumption market,or enterprise and organization consumption market.The importance of customer innovation has gotten the attention of the business community and academia.This article sorts out and summarizes the impact of customer innovation on firm performance based on enterprise level,and then analyses the problems of the existing customer innovation management.Finally,the paper proposes optimization tactics of customer innovation management. |
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| Keywords: | customer innovation business interests leading users tactics |
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