| 浅谈新产品口碑营销的实施要素 |
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| 引用本文： | 罗小舟.浅谈新产品口碑营销的实施要素[J].价值工程,2012,31(17):115-116. |
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| 作者姓名： | 罗小舟 |
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| 作者单位： | 四川工商职业技术学院,都江堰,611830 |
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| 摘 要： | 本文从口碑营销的基本概念出发,对口碑营销成功实施中的五个关键要素进行了逐一的分析和阐述。
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| 关 键 词： | 新产品 口碑营销 实施要素 |
On the Implementing Elements of Word of Mouth Marketing of New Products |
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| Luo Xiaozhou.On the Implementing Elements of Word of Mouth Marketing of New Products[J].Value Engineering,2012,31(17):115-116. |
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| Authors: | Luo Xiaozhou |
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| Institution: | Luo Xiaozhou(Sichuan Technology and Business College,Dujiangyan 611830,China) |
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| Abstract: | Proceeding from the basic concept of word of mouth marketing,this paper made analysis and elaboration of five key elements for the successful implementation of word of mouth marketing one by one. |
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| Keywords: | new products word of mouth marketing implementing elements |
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