|
|||||
|
|
| 浅议药店会员制创新营销策略研究 | |
| 引用本文： | 吴锦. 浅议药店会员制创新营销策略研究[J]. 价值工程, 2012, 31(17): 112-113 |
| 作者姓名： | 吴锦 |
| 作者单位： | 浙江医药高等专科学校,宁波,315100 |
| 基金项目： | 浙江医药高等专科学校校级科研课题，宁波市生物医药基地二级项目，宁波市服务型教育重点建设专业二级项目，2010年省级高校重点教材建设项目 |
| 摘 要： | 目的:为我国药店实施会员制营销提供参考。方法:分析药店实施会员制营销的优劣势,提出实施前的三点思考以及确定实施后的五大策略。结果与结论:药店实施会员制营销切记三思而后行。 |
| 关 键 词： | 药店 会员制营销 优劣势 药学服务 |
Implementation of the Membership Marketing in Drugstores |
|
| Wu Jin. Implementation of the Membership Marketing in Drugstores[J]. Value Engineering, 2012, 31(17): 112-113 | |
| Authors: | Wu Jin |
| Affiliation: | Wu Jin(Zhejiang Pharmaceutical College,Ningbo 315100,China) |
| Abstract: | OBJECTIVE:To provide references for the implementation of the membership marketing in Chinese drugstores.METHODS: Advantages and disadvantages of the implementation of the membership marketing in drugstores were analyzed;three thoughts before the implementation and five strategies after the implementation were put forward.RESULTS&CONCLUSION: Remember to look before you leap the implementation of the membership marketing in drugstores. |
| Keywords: | drugstore membership marketing advantages and disadvantages pharmacy service |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |