| 后奥运时代我国高校体育产业发展的SWOT分析 |
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| 引用本文： | 齐佳.后奥运时代我国高校体育产业发展的SWOT分析[J].价值工程,2012,31(15):146. |
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| 作者姓名： | 齐佳 |
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| 作者单位： | 西安医学院,西安,710021 |
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| 摘 要： | 运用文献资料、访谈、调查研究等科学研究方法对我国体育产业发展中出现的主要问题进行分析,在分析了体育产业发展优势与劣势的基础上,对其面临的机遇和挑战进行了分析,最后就我国高校体育产业发展的进一步持续健康发展提出建议。
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| 关 键 词： | 体育产业 发展现状 存在问题、对策 |
The SWOT Analysis about the Development on Post Olympic Era of China's Physical Education Industry |
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| Qi Jia.The SWOT Analysis about the Development on Post Olympic Era of China's Physical Education Industry[J].Value Engineering,2012,31(15):146. |
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| Authors: | Qi Jia |
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| Institution: | Qi Jia(Xi’an Medical University,Xi’an 710021,China) |
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| Abstract: | Using literature,interviews,investigations and other scientific research methods,the paper analyzes the main problems in the development of China’s sports industry.Based on analyzing the advantages and disadvantages of developing sports industry,it analyzes the opportunity and challenge,at last,it puts forward the suggestion on the sustainable and healthy development of China’s sports industry in colleges and universities. |
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| Keywords: | sports industry development status existing problem countermeasure |
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