| “80后”旅游消费行为探析 |
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| 引用本文： | 姜岑,赵佳君,梁曼.“80后”旅游消费行为探析[J].价值工程,2010,29(7):67-68. |
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| 作者姓名： | 姜岑 赵佳君 梁曼 |
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| 作者单位： | 北京第二外国语学院旅游发展研究院,北京,100024 |
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| 摘 要： | "80"一代已经逐步走向社会,成为旅游消费的主力军,他们独特的价值观和消费行为特征影响着未来旅游消费的发展趋势。本文首先通过定性分析,认为"80后"消费行为特征因不同群体成长环境的差异而具有矛盾性和动态性;因此本文以价值观为基础,问卷调查和深度访谈等方式,将"80后"分为传统型、享乐型、成就型、世故型和自我型五种类型,分别分析其价值观和旅游消费行为特征。
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| 关 键 词： | “80后” 价值观 旅游消费行为 |
Analysis on Tourism Consumer Behavior of "After 80" |
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| Jiang Cen,Zhao Jiajun,Liang Man.Analysis on Tourism Consumer Behavior of "After 80"[J].Value Engineering,2010,29(7):67-68. |
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| Authors: | Jiang Cen Zhao Jiajun Liang Man |
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| Institution: | Tourism Development Institute/a>;Beijing Second Foreign Language University/a>;Beijing 100024/a>;China |
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| Abstract: | 80generation has been gradually moving towards the community as the main force of tourism consumption,their unique values and characteristics of consumer behavior affect the future of tourism consumption trends.Firstly,by qualitative analysis,consumer behaviors ofAfter 80and dynamic nature are due to differences in growth environment of different groups;so this paper analyses their values and features of tourism consumption behavior by means of questionnaire surveys and interviews. |
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| Keywords: | After 80 value tourism consumption behavior |
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