免费开放背景下南京中山陵景区旅游业转型发展探讨

旅游产业的转型升级是我国旅游产业发展到一定阶段的必然选择。而旅游景区作为旅游产业中重要的一环,其转型升级也势在必行。南京市中山陵景区在免费开放背景下,转型发展的过程中应从加快旅游资源整合,突出餐饮的文化特色,打造特色旅游纪念品,策划举办节庆活动,保护好景区环境和文物,创造发展条件,尽快实现由＂门票经济＂向＂产业经济＂的新跨越,从而促进中山陵景区旅游业的持续快速发展。

Transformation and Development of Tourism in the Sun Yat-sen Mausoleum with Free Admission

The transformation and updating is an inevitable choice when China＇s tourism comes to a certain stage.As an important link of tourism,the transformation and updating of scenic spots is imperative.The scenic spot of the Sun Yat-sen Mausoleum in Nanjing takes no charge for tourists,so we should protect the scenic environment and cultural relics;create development conditions through quickening the integration of tourism resources,emphasizing food culture,producing special tourist souvenirs,and designing holiday activities;realize the new leap from ticket economy to industrial economy;and eventually promote sustainable and rapid development of tourism in the scenic spot of the Sun Yat-sen Mausoleum.