展商营销策略浅析——以哈尔滨房展会为例

当前，会展已经成为人们获取商业信息的首要来源。会展作为一种营销手段，在面对广大的消费群体时，能有效命中目标顾客。面对如此有效的营销渠道，各个参展商都会各尽其能，发挥所长，以期在会展上实现公司的既定目标，获得最大的收益。通过将哈尔滨房展会出现的营销方法和展会营销策略结合在一起进行研究，发现适合参展商参加展览会的营销策略主要有展览项目产品策略、品牌策略、优质服务策略等。

An Analysis of Exhibitors' Marketing Strategy Based on Harbin House Exhibition

Now fairs and exhibitions have become a principal resource of business information.As a marketing means,fairs and exhibitions can obtain target customers effectively when facing a crowd of consumers.Meeting such an effective marketing channel,all exhibitors will try their best to show their advantages to reach their set objectives and achieve maximum profits.By combining the marketing method and exhibition marketing strategy appeared in Harbin house exhibition,this research shows that the marketing strategi...