What are the consequences of ignoring attributes in choice experiments? Implications for ecosystem service valuation |
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| Institution: | 1. Department of Agricultural Economics, IFAPA, Junta de Andalusia, Spain;2. School of Management and Business, Aberystwyth University, Llanbadarn Campus, Aberystwyth, Ceredigion SY23 3AL, Wales, UK;3. Economics Division, University of Stirling, Stirling FK9 4LA, Scotland, UK;1. Department of Economics, University of Gothenburg, Vasagatan 1, PO Box 640, SE 405 30 Gothenburg, Sweden;2. Department of Physical Geography and Ecosystem Science, Lund University, Sölvegatan 12, SE 223 62 Lund, Sweden;3. Dynamic Macroecology/ Landscape dynamics, Swiss Federal Research Institute, WSL Zürcherstrasse 111, CH-8903 Birmensdorf, Switzerland;1. 555 9th Street, Apt. 1, Brooklyn, NY 11215, United States of America;2. School of Environment and Natural Resources, Renmin University of China, No 59, Zhoongguancun Street, Beijing 100872, China;3. Durham University Business School, Durham University, Mill Hill Lane, Room 178, DH1 3LB, UK;4. Waikato Management School, University of Waikato, New Zealand;5. Department of Business Economics, Università di Verona, Italy;1. Arctic University of Norway-UiT, P.O. Box 6050 Langnes, 9037 Tromso, Norway;2. Department of Economic Sciences, University of Warsaw, Dluga 44/50, 00241 Warsaw, Poland;3. Department of Geography and Sustainable Development, University of St. Andrews, North Street St. Andrews KY16 9A Fife Scotland UK;4. School of Economics and Business, Norwegian University of Life Sciences, P.O. Box 5003, 1432 As, Norway |
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| Abstract: | This paper investigates the sensitivity of choice experiment values 3AL for ecosystem services to ‘attribute non-attendance’. We consider three cases of attendance, namely that people may always, sometimes, or never pay attention to a given attribute in making their choices. This allows a series of models to be estimated which addresses the following questions: To what extent do respondents ignore attributes in choice experiments? What is the impact of alternative strategies for dealing with attribute non-attendance? Can respondents reliably self-report non-attendance? Do respondents partially attend to attributes, and what are the implications of this? Our results show that allowing for the instance of ‘sometimes attending’ to attributes in making choices offers advantages over methods employed thus far in the literature. |
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