农户高效低毒农药施用行为影响因素及差异性分析基于冀、鲁、豫3省598份西瓜甜瓜种植户的调研数据

目的 通过构建市场、政府、社会3个维度的理论分析框架，文章探究了农户高效低毒农药施用行为的影响因素并进行了差异性分析，以期为高效低毒农药的有效推广提供理论参考。方法 基于冀、鲁、豫3省598份调研数据，运用Logistic模型进行实证研究。结果 （1）绿色认证、政府补贴、技术培训、与农资店员的交流程度均能正向影响农户施用行为。（2）不同种植规模、不同种植年限、不同技术认知限定下，影响农户高效低毒农药施用行为的因素存在差异。小规模种植限定下，绿色认证对农户的高效低毒农药施用行为具有正向影响；短期种植限定下，与农资店员的交流越频繁农户越有可能施用高效低毒农药；不认可高效低毒农药重要性限定下，进行过绿色认证、与农资店员交流程度的提高可以引发农户的施用行为；而政府补贴、技术培训则始终是影响农户行为的重要因素。结论 因此建议引导农户积极进行绿色认证、拓宽政府补贴的范围、扩大技术培训渠道、促进农户与农资店员的常态化交流、实施差异化的激励措施。

ANALYSIS ON THE INFLUENCING FACTORS AND DIFFERENCES OF FARMERS' HIGH-EFFICIENCY AND LOW-TOXIC PESTICIDE APPLICATION BEHAVIORBASED ON THE SURVEY DATA OF 598 WATERMELON AND MELON GROWERS IN THE THREE PROVINCES OF HEBEI, SHANDONG AND HENAN

By constructing a theoretical analysis framework of the three dimensions of market, government, and society, this study explores the influencing factors of farmers'' high-efficiency and low-toxic pesticide application behavior and conducts a difference analysis, hoping to provide theoretical reference for the effective promotion of high-efficiency and low-toxic pesticides. Based on the survey data of 598 in Hebei, Shandong and Henan provinces, the Logistic model was used for empirical research. The results showed that green certification, government subsidies, technical training and communication with agricultural materials clerks positively affected farmers'' application behavior. And under different planting scales, different planting years, and different technical cognition limitations, there were differences in the factors that affected farmers'' behavior in applying high-efficiency and low-toxic pesticides. Under the limitation of small-scale planting, green certification had a positive impact on farmers'' application behavior of high-efficiency and low-toxic pesticides; under the limitation of short-term planting, the more frequent the communication with the agricultural materials clerks, the more likely the farmers were to apply high-efficiency and low-toxic pesticides; under the limitation of the importance of high-efficiency and low-toxic pesticides that were not recognized, green certification and increased communication with agricultural materials clerks could trigger farmers'' application behavior; government subsidies and technical training were always important factors that affected farmers'' behavior. Therefore, it is suggested to guide farmers to actively carry out green certification, broaden the scope of government subsidies, expand technical training channels, promote normalized communication between farmers and agricultural materials clerks, and implement differentiated incentive measures.