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新形势下中小货代企业发展战略的理性选择
引用本文:李学斌. 新形势下中小货代企业发展战略的理性选择[J]. 商品储运与养护, 2008, 30(5): 68-70
作者姓名:李学斌
作者单位:江苏省南通航运职业技术学院,江苏,南通,226010
摘    要:
分析了中小货代企业生存发展面临的新形势,指出了当前中小货代企业的劣势,探讨了新形势下中小货代企业发展战略应从找准市场定位、专业化经营、走合作发展之路、服务创新及制定科学合理的员工培训规划等方面作出适合自身发展的理性选择。

关 键 词:中小货代企业  发展  市场  竞争

Reasonable Choice in Development Strategy for the Small and Medium-sized Freight Transportation Enterprises Under Current Situation
LI Xue-bin. Reasonable Choice in Development Strategy for the Small and Medium-sized Freight Transportation Enterprises Under Current Situation[J]. Storage Transportation & Preservation of Commodities, 2008, 30(5): 68-70
Authors:LI Xue-bin
Abstract:
This paper analyzes small and medium-sized enterprises face new situation,points out disadvantages of small and medium-sized enterprises.It brings forward five reasonable choices in development strategy for the small and medium-sized freight transportation enterprises under current situation,which is market orientation,professional management,cooperation,service innovation,staff training.
Keywords:small and medium-sized enterprises  development  market  competition
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