| 试析英语广播广告的文体特征 |
| |
| 引用本文： | 郑光锐.试析英语广播广告的文体特征[J].沈阳工程学院学报(社会科学版),2006,2(2):197-199. |
| |
| 作者姓名： | 郑光锐 |
| |
| 作者单位： | 中国医科大学,基础医学院,沈阳,110001 |
| |
| 摘 要： | 英语广播广告是一种有内涵的实用文体,其形式、语言、内容必须要引人注意,通俗易懂。它应具有吸引力、具有说服力、趣味性,同时便于记忆,使人印象深刻,因此英语广播广告语言有别于其他文体的独特风格。论文就其词汇、句法和修辞等文体特征进行阐述和分析,从中总结出一些英语广播广告的用词、修辞等规律。
|
| 关 键 词： | 英语广播广告 词法 句法 修辞 |
| 文章编号： | 1672-9617(2006)02-0197-03 |
| 收稿时间： | 10 30 2005 12:00AM |
| 修稿时间： | 2005年10月30 |
Analysis on the stylistic characteristics of English broadcasting advertising |
| |
| ZHENG Guang-rui.Analysis on the stylistic characteristics of English broadcasting advertising[J].Journal of Shenyang Institute of Engineering:Social Sciences,2006,2(2):197-199. |
| |
| Authors: | ZHENG Guang-rui |
| |
| Institution: | College of Basic Medical Science, China Medical University, Shenyang 110001, China |
| |
| Abstract: | English broadcasting advertising is a kind of applied style with connotation,its form,language and content must be attractive,interesting,memorable and persuasive.So English broadcasting advertising style has particular characteristics.States and analyzes its stylistic characteristics in morphology,syntax,rhetoric,summarizes some rules of English broadcasting advertising in word use and rhetoric. |
| |
| Keywords: | English broadcasting advertising morphology syntax rhetoric |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
