高铁时代怀化民族文化旅游产业发展对策研究

高铁开创了"快旅慢游"的旅游新时代。沪昆高铁的开通给怀化的文化旅游业发展既带来了新的机遇,也带来了新的挑战。怀化必须立足实际,科学应对,紧扣高铁时代的旅游特点,整合域内文化旅游资源,培育文化旅游核心品牌,加大旅游营销宣传力度,发展民族文化创意旅游产业,大力增强中心城市旅游集聚功能,才能在高铁时代的文化旅游竞争中赢得主动。

Research on the Development Countermeasures of Huaihua Ethnic Cultural Tourism Industry High-speed Rail Era

High-speed pioneered the "travel fast slow swim" the new era. Opening of shanghai-kunming high-speed rail for cultural tourism development, Huaihua not only brought new opportunities, also brought new challenges.Huaihua must be based on actual, scientific response, closely related to the tourism characteristics of High-speed Rail Era, and integration of cultural tourism resources in the domain,cultivating core cultural tourism brand, increase the intensity of tourism marketing,creative tourism industry the development of national culture,vigorously strengthen the function of tourism center city agglomeration,ability in the era of high-speed rail to win the initiative of cultural tourism competition.