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网游十岁
引用本文:本刊编辑部,何乐.网游十岁[J].中国市场,2009(37):22-25.
作者姓名:本刊编辑部  何乐
作者单位: 
摘    要:<正>中国网络游戏今年10岁了。与具有百年历史的电影和唱片等"老大哥"相比,中国网络游戏产业无疑是个"初生的婴儿",但在全球数字化浪潮的推动下,这个"婴儿"正以令人眩目的姿态飞速壮大,短短10年间,中国网络游戏产业已经成为一支不可忽视的力量,无论是玩家人数还是产业规模,都位居世界前列。

关 键 词:网络游戏产业  百年历史  产业规模  中国  数字化  婴儿

China's Online Game:10th Anniversary
Abstract:China's online game market has long been dominated by foreign game companies, however, the trend has reversed as more domestic online game companies are developing games with Chinese themes and using Chinese marketing tactics to sell them.According to the General Administration of Press and Publication(GAPP), the turnover of China's online game market reached 1.32 billion yuan in 2003, with domestic games accounting for 25.7 percent.Last year, the domestic percentage increased to 65.1 percent, boosting the ...
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