| 主题公园游客满意度曲线研究——以深圳欢乐谷为例 |
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| 引用本文： | 董观志,刘萍,梁增贤.主题公园游客满意度曲线研究——以深圳欢乐谷为例[J].旅游学刊,2010,25(2). |
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| 作者姓名： | 董观志 刘萍 梁增贤 |
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| 作者单位： | 1. 暨南大学管理学院,广东,广州,510632
2. 中山大学旅游发展与规划研究中心,广东,广州,510275 |
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| 摘 要： | 游客量直接决定主题公园的经营绩效,游客满意度是影响游客量的关键要素之一。本文首先通过对深圳华侨城三大主题公园的预调研,构建了主题公园游客满意度曲线模型;然后以深圳欢乐谷为例,通过回归分析,对主题公园的游客满意度曲线进行了拟合检验,发现主题公园的游客满意度曲线表现为倒U形。为了使主题公园经营者能够有效地利用倒U形模型,本文将游客满意度曲线划分为5个区间,针对每个区间给出了提高游客满意度水平的策略,为主题公园稳定游客量提供了理论依据。
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| 关 键 词： | 倒“U”形模型 回归分析 游客满意度曲线 主题公园 |
A Study on Tourist Satisfaction Curve in Theme Parks——A Case Study of Shenzhen Happy Valley |
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| DONG Guan-zhi,LIU Ping,LIANG Zeng-xian.A Study on Tourist Satisfaction Curve in Theme Parks——A Case Study of Shenzhen Happy Valley[J].Tourism Tribune,2010,25(2). |
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| Authors: | DONG Guan-zhi LIU Ping LIANG Zeng-xian |
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| Institution: | 1.Management School of Jinan University/a>;Guangzhou 510632/a>;China/a>;2.Center for Tourism Planning and Research Sun Yat-sen University/a>;Guangzhou 510275/a>;China |
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| Abstract: | Tourist volume directly decides the operative performance of a theme park and tourist satisfaction is one of the key factors that affects tourist volume.The paper firstly develops a tourist satisfaction curve model of theme parks based on a pre-survey of three theme parks in Shenzhen Overseas Chinese Town and then,taking Shenzhen Happy Valley as an example,makes a fitting test for the tourist satisfaction curve by regression analysis.The study finds that the tourist satisfaction curve is manifested by an in... |
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| Keywords: | inverted U-shaped model regression analysis tourist satisfaction curve theme park |
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