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试论潮商
引用本文:徐印州,吴础华.试论潮商[J].广东商学院学报,2008(5).
作者姓名:徐印州  吴础华
作者单位:广东商学院,流通经济研究所,广东,广州,510320
摘    要:潮商拥有很高的经商天赋,凝聚力强,善于把握市场,长于稳健经营。但潮商也有盲目排外、缺乏现代管理观念、缺乏品牌意识及不善资本运营等局限性。潮商数量多而规模小,在整个经济体系中尚不能居于重要地位。振兴潮商必须克服其局限性,拓宽用人之道,增强品牌意识,加强资本运营,积极进入新兴产业。

关 键 词:潮商  潮商企业  特色

On Chaozhou Businessmen
XU Yin-zhou,WU Chu-hua.On Chaozhou Businessmen[J].Journal of Guangdong Business College,2008(5).
Authors:XU Yin-zhou  WU Chu-hua
Abstract:Chaozhou businessmen have great talent for business. They are good at mastering the market and operating steadily with a strong sense of cohesiveness. But they also have many limitations, such as being blindly antiforeign, short of modern management concept and brand sense, and bad at capital operation. Chaozhou businessmen are large in amount but small in scale, so they can not occupy an important status in the entire economy system. To develop and promote Chaozhou businessmen, it is necessary to overcome the limitations, widen the use of personnel, strengthen the sense of brand, consolidate the capital running and work hard to enter into the rising new industries.
Keywords:Chaozhou businessmen  enterprises of Chaozhou businessmen  distinguishing features
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