跨境电子商务综试区的区位选择与推广路径研究——基于70个案例的模糊集定性比较分析(fsQCA)

运用模糊集定性比较分析方法(fsQCA),以我国35个跨境电子商务综试区城市为基本组,并选取35个外贸百强城市作为对照组,探究我国跨境电子商务综试区的区位选择影响因素和试点推广路径。研究发现,跨境电子商务综试区的区位选择不依赖于单个条件,而是由不同的前因条件组合所产生的结果;存在四条不同的路径导向综试区的设立,根据组态的核心条件可分为政策引导型和产业支撑型两种模式;其中,前者的核心条件为政府规模和外资参与度,表现为政府引导下的外资与人才联动实现跨境电子商务综试区建设;后者的核心条件为区域贸易集中度、电商发展基础和产业结构,表现为区域节点作用下电商与服务联动推动跨境电子商务综试区建设。并结合实证结果为我国综试区的建设与推广提供理论支撑,使其更好地服务于贸易强国和"一带一路"建设。

Research on Location Selection of Cross Border E-commerce Comprehensive Trial Area in China-Fuzzy Set Qualitative Comparative Analysis Based on 70 Cases (fsQCA)

In this paper, using Fuzzy Set Qualitative Comparative Analysis (fsQCA), 35 cities in China''s cross-border e-commerce comprehensive trial area are selected as the basic group, and 35 top 100 foreign trade cities are selected as the control group to explore the factors affecting the location selection of cross-border e-commerce comprehensive trial area and the path of pilot promotion. It is found that the location choice of cross-border e-commerce comprehensive trial area does not depend on a single condition, but is the result of the combination of different preconditions; there are four different paths leading to the establishment of comprehensive trial area, according to the core conditions of the configuration, it can be divided into two modes: policy-oriented mode and industry-supported mode; among them, the former one is policy-oriented mode. The core conditions are government scale and foreign investment participation, which is reflected in the construction of Cross-border e-commerce Comprehensive trial area under the guidance of foreign investment and talent linkage; the core conditions of the latter are regional trade concentration, e-commerce development basis and industrial structure, which is reflected in the promotion of Cross-border e-commerce Comprehensive trial area construction by the interaction of e-commerce and services under the role of regional nodes. Combined with the empirical results, we will provide theoretical support for the construction and promotion of comprehensive trial areas in China, so as to better serve the Trade Power and the "One Belt and One Road" construction. Key words: Cross border e-commerce Comprehensive Trial Area; location choice; pilot promotion; fuzzy set qualitative comparative analysis