通用汽车中国新局

从合作电动车平台,到自主研发中心,通用汽车开始在中国密布技术棋子,图谋新局。时隔半年,通用汽车董事长兼CEO艾克森(Dan Akerson)再次来到中国,只是这一次,他不再是孤身一人,陪伴他左右的,是整个通用的董事会班底。正是在艾克森的主导下,通用第一次将全球董事会议搬到了中国。作为一手将通用从破产边缘拉回来的管理人,艾克森明白,他需要用这样的方式向世人展示通用对中国市场的重视。

GM'S NEW CHINA STRATEGY

When Dan Akerson,Chairman of the Board and CEO of General Motors Corporation(GM), held the global board meeting in China for the first time,he brought the whole board with him. He has to show the importance of the Chinese market for GM to the public. The reason is simple.According to GM's annual report,China's market contributed 2.3 million GM cars among its 8.38 million total sales around the world in 2010,almost 28%of its global market share,and became the major origin of GM's profits.Actually,China has b...