Stradin: A Strategic Dynamic and Interactive Decision-Making Process |
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Authors: | Michelle BergadaÀ Raymond-Alain ThiÉtart |
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Institution: | (1) BP 105-95021, Cergy Cedex, France;(2) University Paris-Dauphine and Essec, 75775 Paris Cedex 16, France |
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Abstract: | This article proposes a new strategic decision-making process: Stradin. Stradin uses recent developments in computerized network systems and user-friendly interfaces in order to address management challenges of corporations of the 1990s. Five strategic challenges are addressed: (1) finding the right balance in the centralization-decentralization dilemma; (2) conciliating strategic decisions and their operational implementation; (3) finding a balance between role differentiation and integration; (4) using conflict constructively in order to improve decision making; (5) conciliating emerging strategies and continuity. The article below discusses each of these challenges and shows how Stradin can help in meeting them. |
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Keywords: | decision making strategic process computer network system Stradin |
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