企业品牌营销与物流网络的匹配性研究

企业无论是在品牌营销发展的初期还是品牌营销发展的高级阶段,都需要寻求适合的物流网络与之相适应,以便企业在节省物流成本的同时,更好地进行品牌推广和渠道建设。文章在分析品牌营销与物流网络的关系和匹配重要性的基础上,试图构建企业品牌营销和物流网络的匹配矩阵,并归纳企业实施品牌营销的策略及适用条件。

The Matching Study of Enterprise Brand Marketing and Logistics Network

Whether in the early brand marketing development or the advanced stage,enterprises need to be sought for logistics network to adapt to them,so that enterprises save logistics cost and conduct brand promotion and channel building better on the basis of the relationship and the matching significance of brand marketing and logistics network,this paper attempts to build a matching matrix of enterprise brand marketing and logistics network,and summarize strategies and suitable conditions of the enterprises imple...